Brand Identity
Fox’s Pizza Den is a chain restaurant that conveys a small-town atmosphere consistent with the owner’s hometown in Pennsylvania, where he opened his first restaurant in 1971. The brand concept focuses on the owner, Jim Fox, and his interest in providing a friendly and welcoming environment for customers. The restaurant gives its patrons a sense of youth and energy while offering an excellent place for families to gather and connect while enjoying a delicious meal. The color scheme promotes a warm and inviting tone that also references their brick ovens. The pizza slice icon immediately communicates the type of food offered at the restaurant while the small foxtail adds a visual nod to the name of the company and its founder, Jim Fox.
