Promotional Motion Graphic
This animation promotes Water.org, which is an organization that has empowered more than 30 million people with access to safe water or sanitation. They highly recommend that you donate to their organization so that they can continue to help others get access to safe water. The motion starts out by showing what water is used for and this is to help pull viewers in and then goes on to talk about how many people actually suffer from lack of safe water and sanitation and how that affects them. This part of the motion video allows the viewer to connect with these people on a more personal level. Then it talks about what Water.org does and what you can do to help as well. By creating a personal connection between the viewer and the people who are affected, it persuades the viewer to want to help out and therefore donate to the organization. The calm audio and slow motions creates an overall deep meaning for the video.
