Promotional Poster & Motion Graphic
These promotional materials help promote Three Rivers Art Festival, located in Pittsburgh, Pennsylvania. The Three Rivers Arts Festival is a production of the Pittsburgh Cultural Trust and is a celebration of the arts in downtown Pittsburgh. The creation of a beautiful scene of the festival in the video and poster, with vibrant colors associated with Pittsburgh, attracts the viewer and entices them to gain interest. The promotional video and poster represents the festival scene as well as highlighting offerings including Art, Music, Food, and Drink. After a colorful transition toward the end of the video, a text-based call to action displays detailed information. The audio is lively, similar to the music you would hear at the festival. The brisk motions of the graphics follow the rhythm and beat of the music. The motions come in from different directions representing the vigorous pace that comes with the many activities of the festival.
